What does our SEO service include?
Frequently Asked Questions (FAQ)
Between 3 and 6 months to see measurable improvements in traffic and rankings, and between 9 and 12 months to consolidate results in competitive sectors. The timeframe depends on four factors: domain age and authority, the initial technical state of the site, target keyword competition, and the volume of content produced. A new domain in a saturated sector will take longer than an established site with correctable technical issues.
The price depends on the scope, not the size of the company. The determining factors are the number of pages to optimize, sector competition, the markets and languages worked in, and whether the project includes content production and external authority building. At Centria Group, every proposal is quoted after an initial diagnosis that defines what is truly needed, rather than applying a closed package.
A comprehensive SEO audit reviews three layers. The technical layer: crawling, indexing, loading speed, Core Web Vitals, URL architecture, structured data, and server errors. The on-page layer: heading structure, title and meta tags, content quality and duplication, internal linking, and search intent coverage. And the off-page layer: inbound link profile, brand mentions, and direct competitor comparison. The deliverable is a report prioritized by impact and effort, not a non-hierarchical list of errors.
They respond to different horizons, and in most cases, it is best to combine them. Google Ads delivers traffic from day one, but stops as soon as the budget is turned off. SEO takes months to mature, but the traffic it generates has no cost-per-click and is sustained over time. The usual combination is to use SEM to validate which keywords actually convert and transfer that information to the SEO strategy, which later reduces dependence on paid ads.
No, and any agency that guarantees it is selling something they do not control. The order of results is decided by Google’s algorithm based on hundreds of signals, and it changes with every update. What can be guaranteed is the work: correcting detected technical issues, producing content aligned with search intent, building authority, and transparently measuring evolution in Search Console.
It does not disappear suddenly, but it erodes. Earned positions are maintained for a while by inertia, and then begin to fall as competitors publish more updated content, the site accumulates technical debt, and links age. In highly competitive sectors, the loss is noticeable in weeks; in stable niches, it can take months. SEO behaves more like an asset that needs maintenance than a finished project.
Local SEO optimizes a business’s visibility in searches with geographic intent and in Google’s map pack. It works on the Google Business Profile, the consistency of Name, Address, and Phone number across directories (known as NAP), reviews, and geographically referenced content. If your company serves clients in Panama City or has a physical location, it is a priority: local searches usually have a much higher purchase intent than generic ones.
An internal team can do it if they have three things: a dedicated person, access to keyword and link analysis tools, and the ability to intervene in the site’s code. The difficulty is usually not in the knowledge, but in consistency and technical implementation: most strategies fail because recommendations are never executed. A common intermediate model is for the agency to define the strategy and audit, while the internal team produces the content.
With business metrics, not just rankings. The relevant indicators are qualified organic traffic, leads or sales attributed to the organic channel, the cost per acquisition compared to paid media, and the equivalent value of organic traffic (what it would cost to buy that same traffic on Google Ads). At Centria Group, the indicators are defined before starting and are reported monthly with data from Search Console and GA4.
Yes, and it has become the prerequisite. Generative engines and AI assistants rely heavily on indexed content and sources that already have recognized authority: a slow, poorly structured site without external mentions will hardly be cited. What changes is the ultimate goal. Before, it was enough to rank a URL; now, you must also ensure the brand is recognized as an entity and a reliable source.
B2B and B2C companies in Panama and Latin America that depend on organic search to generate leads or sales: retail, professional services, e-commerce, health, education, and the public sector.