Generative Engine Optimization (GEO) is the content strategy aimed at making a brand appear within summaries generated by artificial intelligence search engines, such as Google’s AI Overviews or ChatGPT Search. GEO combines topical authority, structural clarity, and a citable format to maximize the likelihood of a generative engine using your content as a source.
What does our GEO service include?
Frequently Asked Questions (FAQ)
AEO focuses on conversational AI assistants (ChatGPT, Gemini, Perplexity); GEO focuses specifically on search engines with generative layers, such as Google’s AI Overviews. In practice, both strategies complement each other and share much of the content and structural work.
No. GEO is built upon the foundations of technical and content SEO; it doesn’t replace it, but extends it into new AI search formats.
In the initial audit, we test real queries from your industry in the main generative engines and document if your brand appears, how, and how frequently.
Companies in sectors where pre-purchase research is high (B2B, healthcare, finance, technology, education) and where users increasingly seek summarized answers before visiting a website.